UNITE 2030 Participates in the "Once Upon a Future" Campaign at the United Nations Summit of the Future
On September 22, the world watched as several of our inspiring UNITE 2030 Changemakers took center stage in the "Once Upon a Future" campaign video. This incredible initiative was broadcast worldwide during the Summit of the Future, a historic event held alongside the United Nations General Assembly at UN Headquarters in New York City.
Dubbed a “global reset moment,” the Summit of the Future was a once-in-a-generation gathering of world leaders to address the planet’s most pressing challenges. The event aimed to foster global cooperation and pave the way for multilateral agreements that could shape our collective future.
However, while these discussions and agreements are pivotal, they often happen at a distance from the young people who will inherit their outcomes. Rarely do they have a seat at the table or a say in decisions that will profoundly affect their futures. This is why the "Once Upon a Future" campaign was launched — to bridge the gap and give the world's youth a voice in shaping the future they want to see.
As an organization dedicated to empowering changemakers, UNITE 2030 is honored to have partnered with the UN Foundation in this campaign. We believe that real change can only occur when young people are given the opportunity to participate in global conversations and hold leaders accountable. "Once Upon a Future" made that possible by putting youth voices front and center, ensuring they had a front-row seat to this crucial moment in history.
The campaign video, featuring Sarah Roberts, Julia Korten, Chloe Cousins, Ebuka Favour Aniasonwa, Pearl Oriele, Alejandro Quezada, Sierra Benson Collette, and Zeze Sowahon from our UNITE 2030 community, was an inspiring call to action. It urged young people everywhere to get involved and pay attention to the Summit of the Future because, as the campaign stated, "eyeballs = accountability." By drawing mass awareness to the event, the campaign reminded the world that the youth must be included in decisions that impact their future.
UNITE 2030 is committed to continuing this vital work. By elevating the voices of changemakers and young leaders, we strive to make the world more equitable, sustainable, and just. Our participation in the "Once Upon a Future" campaign was just one step toward that goal, and we are excited for the continued impact our community will have in shaping a better tomorrow.
To our incredible Changemakers featured in the campaign video, thank you for boldly stepping up and reminding the world that the future belongs to those willing to take action today. Together, we move the world forward.
If you missed the broadcast, you can watch the full video here or below. We encourage everyone to join the conversation, get involved, and help hold our global leaders accountable for the decisions they make that will shape the future of our world.
