Unveiling UNITE 2030’s New Brand Identity and Our Vision for The Future
As we move forward into 2025, UNITE 2030 is excited to unveil our new brand identity, a transformation that reflects our renewed focus and commitment to driving global change. This evolution is more than just a visual update—it represents a strategic shift in how we approach our mission, who we serve, and how we engage with the world. As we relaunch with this fresh identity, we want to share the insights behind this change and what it means for our community. Read more about our strategic relaunch.
The Need for Evolution
Since our founding in 2016, UNITE 2030 has been dedicated to empowering young leaders to tackle the world’s most pressing challenges. Over the years, we have seen incredible growth and impact, but we also recognized that to continue driving meaningful change, we needed to evolve. The world around us is changing rapidly, and so too are the needs of those we serve. To remain relevant and effective, we realized it was time to sharpen our focus and realign our brand with our core purpose.
This realization led us to a pivotal decision: to narrow our target audience to focus on supporting social entrepreneurs. These are the individuals who are not just talking about change but are actively building the businesses and initiatives that will drive it. By focusing on social entrepreneurs, we can provide more targeted support, foster deeper connections, and ultimately, amplify our impact on a global scale.
A New Brand Identity for a New Direction
2024 UNITE 2030 Logo
Our new brand identity is a direct reflection of this strategic shift. The updated visual elements—our logo, color palette, and design language—are all designed to communicate our renewed focus on social entrepreneurship. The modern, dynamic look captures the essence of innovation and progress that defines the social entrepreneurs we support. But more importantly, it signals a deeper alignment with our mission to empower those who are turning bold ideas into tangible solutions for the world's most critical challenges.
This new identity is not just about aesthetics; it’s about clarity and purpose.
“We want our community to immediately recognize what UNITE 2030 stands for and how we can help them achieve their goals. The bold, confident design reflects our commitment to being a powerful ally for social entrepreneurs, providing them with the resources, community, and support they need to succeed.” says Alyssa Chassman, UNITE 2030’s Executive Director.
New iconography
Why This Change Matters
It’s crucial for our readers and community to understand why this change is so important. In a crowded landscape of global initiatives and organizations, standing out and staying true to our mission is more critical than ever. By narrowing our focus, we are better equipped to serve those who are on the frontlines of social change—social entrepreneurs who are leading the charge in creating sustainable, scalable solutions to global problems.
This refined direction allows us to concentrate our efforts where they will have the most significant impact. Rather than spreading ourselves too thin, we are doubling down on what we do best: empowering social entrepreneurs. This means more specialized programs, resources tailored specifically to the challenges of building and scaling social enterprises, and a community that is united by a common goal of making the world a better place through innovative, sustainable solutions.
What’s Next for UNITE 2030
As we move into this new chapter, our commitment to our community remains as strong as ever. We are excited to roll out new initiatives that align with our focus on social entrepreneurship, including expanded Camp 2030 events, enhanced virtual programs, and more opportunities for collaboration and learning.
Our relaunch is not just about looking different; it’s about being different. It’s about being more intentional, more focused, and more impactful in everything we do. We believe that by aligning our brand identity with our new organizational direction, we can better serve our community and drive the change we all want to see in the world.
Join Us on This Journey
We invite you to join us on this exciting journey as we continue to evolve and grow. Whether you are a social entrepreneur, a partner, a donor, or a supporter of our mission, your role in this community is invaluable. Together, we can turn our shared vision into reality, creating a world where social entrepreneurship is not just a movement but a driving force for global transformation.
Thank you for being part of the UNITE 2030 community. We look forward to the impact we will make together in this new era of change.
